The Kabrita brand is a division of the Ausnutria group. Ausnutria produces and markets formulas for bottle feeds, based on goat milk and organic cow milk, under the brand names Kabrita and Neolac. As well as formula, our brand Kabrita also offers other goat milk-based products for growing infants such as cereal mixes and snacks. We also serve the B2B market by producing private label baby formula, as well as producing and marketing a range of dairy ingredients. Our customers can rely on expertise that has been built on more than 100 years of experience in the dairy industry and top quality supplied from our own production locations in Ommen, Kampen, Leeuwarden, and Heerenveen.
Our history Ausnutria has a history dating back more than 100 years. This rich tradition forms the foundation of immense expertise and experience in producing infant formula and other types of dairy products. Some important milestones in the history of our organization in the Netherlands are described below.
The beginnings in 1897 The history of our oldest factory can be traced to 1897, when it was founded by Mr. Kramer. The factory was named "de Vechtstreek", a name still proudly borne today by the company premises. As well as butter, milk powder has been produced in Ommen since 1928.
Van Heel & Lijempf The origin of the factory in Kampen dates back to 1903, when it was founded as the Van Heels Gecondenseerde Melkmaatschappij. It produced condensed milk. Our factory in Leeuwarden was founded in 1912, under the name Lijempf (taken from its name Leeuwarder IJs en Melkproducten Fabriek). Although the factories were originally two separate companies, their individual histories share many similarities. In 1943, Van Heel in Kampen also became part of the Lijempf group. Royal Wessanen acquired Lijempf in 1973 and from that time the focus shifted to exporting infant formula under the Bebelac brand name. Due to the increasing number of international contacts, the name of the factory was changed to Lyempf. In 1993 Lyempf was taken over by Nutricia. The factory in Leeuwarden was sold three years later. It continued life as a packaging company under the name Lypack.
Hyproca Dairy Group In 1996 the Hyproca Dairy Group purchased the factory in Ommen, followed by a takeover of the factory in Leeuwarden in 1999. In 2007 and 2008, ownership of the Neolac and Kabrita brands was transferred to Hyproca Dairy Group. As well as cow milk, the activities expanded to include goat milk. Consequently, the Hyproca Dairy Group not only produced for third parties but also started to market its own brands. In 2011, the Hyproca Dairy Group became part of Ausnutria Dairy Corporation ltd., based in China. The organization continued under the name Ausnutria Hyproca. 2011 also saw the purchase of the factory in Kampen. This signaled a reunion with its former sister company in Leeuwarden. Today, the production of the formula is the core activity of both production sites.
A new production site In 2014 Ausnutria Hyproca started constructing a new production site in Heerenveen. During this period, the head office of the Dutch organization relocated to Zwolle. It was also an era of strong growth in which the company consolidated and expanded its international position with private label services, but also with the sales of its own brands. At present, our organization has several international sales offices, four production sites in the Netherlands, and our products are exported to more than 65 countries worldwide from the Netherlands. Since 2018 all these activities have been structured under a single name: Ausnutria.
Organisational structure Our Dutch organization (Ausnutria B.V.), together with our sister organization in China and the sister companies in New Zealand and Australia, is part of Ausnutria Dairy Corporation Ltd. This company is based in Hong Kong and listed on the Hong Kong Stock Exchange. Together these companies form the Ausnutria Group. Our goat milk is collected via Holland Goat Milk B.V. From this subsidiary, we cooperate with more than 50 affiliated goat farmers in the Netherlands. Our production locations are located in Ommen, Kampen, Leeuwarden, and Heerenveen. These sites have all the necessary expertise and facilities to produce high-quality baby and infant formula. In addition to our production companies, the business units Ausnutria Private Label and Ausnutria Dairy Ingredients are subsidiaries of our operational group. They serve the B2B segment with their range of private label products and dairy ingredients. The focus of Ausnutria Nutrition is driving worldwide availability of our consumer brands Neolac and Kabrita. To achieve this, we have various sales organizations worldwide and we cooperate with local teams and distributors.